What is Amazon’s choice? | 2021

You’ve received an email that one of your products has received an Amazon Choice badge. What is that? How can it help your business? This article will give you an in-depth definition of this feature.

What is Amazon’s choice?

Amazon’s Choice is a feature that helps people save time and effort when searching for popular everyday items. This feature was initially intended for Alexa-enabled devices such as the Amazon Echo and Echo dot, and has now made its way to the Amazon website and app.

The Amazon Choice Badge is recognition of selected products that meet certain criteria. Standards are closely guarded secret. However, depending on which products have earned the badge – high-rated products and well-priced products with Prime Shipping are the ones that are usually chosen.

Amazon’s Choice vs. Best Sellers

Amazon’s Choice is primarily a suggestion for customers who purchase a product for a specific query for the first time. So, if you have been searching for a pet seat cover for the first time, this will be at the top of your list. When you first asked Alexa for a car seat cover, Alexa would suggest products with the badge first.

It won’t affect repeat purchases for customers, as what they’ve bought before will still be something Alexa will suggest.

On the other hand, top sellers are ranked by product sales volume (taking into account historical data), compared to other products in the category. Ranking is based on sales, not ratings or ratings. So, unlike Amazon’s Choice, you may find that some of the best sellers have low review ratings.

How do we get the Amazon Choice Badge?

To get this recognition, the seller must have Amazon Prime, have received positive customer reviews and provide excellent service (mainly focused on fast delivery). These factors may or may not be the reason for choosing the products because we know that the reason for choosing the product is a closely guarded secret, but it doesn’t hurt if you try to improve on these criteria.

The badge cannot be purchased like an advertisement and cannot be suggested. There is no way to suggest your product on Amazon for eligibility.


Amazon makes it easy for customers to find products that meet their needs as much as possible. It’s easier for people to find what they’re looking for much faster and easier than before. Thanks to Alexa shopping for a product for the first time, it’s as easy as Alexa ordering it.

Source by Arnel Y Colar

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