Rise of Music Streaming Service – Spotify | 2021
Over the past decade, we have seen a huge rise in music streaming services in the industry. The idea of music streaming services is to offer millions of songs, of all kinds, to whatever situation you land in. Streaming services have forced big gamers like iTunes to follow their lead or unfortunately leave them behind. The streaming sites claim to be making a positive contribution to the industry with the fact that music seems to be growing again. But like anything else in this world where there is ups, unfortunately there has to be downs, and for webcasting, that has certainly been the case, especially over the past couple of years.
Music streaming sites generally operate in similar ways. The majority allow consumers to use their service for free, with the downside of having to listen to ads between songs, but you also have a paid version of the service, where you pay a set price monthly or annually, and attract little to no interruption. In short, streaming services have music banks from a wide range of artists and genres where customers are usually allowed to customize their profiles with whatever music they choose, create their own playlists and use the services’ radio settings where they curate songs for you. Before music streaming services started booming, paying a set price for a single song on iTunes and uploading it to your device seemed to be the most used path. In today’s era, streaming services are clearly taking over, from movies to music, and streaming seems to be the most efficient way to run. There are many streaming services that you can choose from in our day and age, such as Pandora, Google Music, Amazon Prime Music, Apple Music, etc., but I want to focus on the player that has impacted the industry the most, or so it seems, Spotify.
Spotify, founded by Daniel Ek and Martin Lorentzon, was launched in 2008 with the hope of changing the way we listen to music forever. Besides most streaming services, Spotify lets you search for any artist, track, album, genre, or playlist to find exactly what you’re looking for. Spotify also lets you “follow” your friends and artists in the industry to see what they’re listening to. Spotify has partnered with Facebook where users with Spotify accounts can choose an option where the last songs they’ve listened to appear on their Facebook profile. In my opinion, this was the best decision Spotify made in terms of growing their service. Today, Spotify has 1,500 employees, more than 75 million users, and music is available in more than 50 languages and is available on an order form on nearly every platform.