Live Streaming Aerial Photography & Drone Photography: Setup & Monetization | 2021
Live broadcasting is the method of delivering video or audio clips over the Internet. Live streaming of aerial videos is one of the hottest trends in sports, events, content creation, and the music industry. This is due to the growing popularity of drones and advances in drone and drone imaging technologies. Aerial videos are in great demand, and the film and short film industries are booming thanks to advances in consumer drone technology.
However, how can we create videos, how to stream them, and most importantly, how to make money from them. In this article, I discuss some of these issues and explain how to set up a video streaming system, and how to make money from our video contents. What equipment should you use, what software is available, and what are the advantages and disadvantages of the various platforms and services available to us for video streaming and marketing?
Aerial video demand:
Aerial videos are in great demand in almost every sector of life. People love to watch the aerial views of sporting events and events from some unusual angles. Before the use of drones, the creation of such clips was very expensive. However, it is now very cheap to get some amazing weather views. Also, agricultural photography and industrial inspection of large structures are some of the other areas in which aerial videos are used.
Aerial video streaming app:
Drone owners can use the headset types FPV (first person perspective) and VR (virtual reality) to see some of the great outdoors when flying their drone. Now imagine that by streaming these videos, thousands of other people can experience the same effects from the comfort of their homes. It’s the experience people want to have. You can fly your drone and share the view with thousands of others.
Another widespread application is the streaming of industrial inspection videos to control rooms and boardrooms of factories and companies. It is usually performed by small drone companies that provide these services. This area of video streaming has huge potential, and in the future, we can expect massive growth in this segment.
Other applications include the flow of political and religious events to show the aerial view of the gatherings. Also, news channels use live broadcasts of important events. Similarly, people like to broadcast their wedding videos to someone not attending etc.
Setting up a live broadcast
You can use a helicopter for aerial photography, but we are talking about a cheaper version, so here we are just discussing drones. Live broadcasting from drones is still a new technology. Here are some considerations for aerial live broadcasting:
1. Live Broadcasting Services:
The first thing you want to decide is where you want to stream your drone videos. Some of the live streaming services are YouTube Live, ustream, LivestreamTwitter’s periscope, and Facebook’s live streaming service.
2. Drone camera: Some cameras output videos in a generic way, but you need a drone with a camera that provides clean HDMI output to be able to use the live streaming services. If your camera does not provide a clean HDMI output, you will have to find a suitable adapter.
3. You need an encoder that takes the HDMI and transmits it over the Internet.
4. There are two main protocols used by streaming services. RTMP (Real Time Messaging Protocol) and RTSP (Real Time Broadcasting Protocol). Take a look at the right type for your service because your choice of encoder depends on it. There is also HTTP Live Streaming (HLS) where you break a video file into small pieces and deliver it to a player via HTTP protocol.
5. The broadcast standard (ATSC, NTSC, PAL, or SECAM) is another consideration while streaming drone videos on any of the services. You will need to adhere to the specifications required by the service. Just take a look at the technical specifications section on their website.
6. Another consideration is the ability to switch (in other broadcast standards) and the transmission time of the platform (delay in transmission) you’re using.
7. The internet speed must be reasonable to be able to stream the live video.
8. Some companies make standalone drone solutions which can be expensive, but if you are providing commercial services then you can consider these solutions. One of the companies is Amimon. The company provides a variety of products for hobbyists and professional users of drones. Two of their popular products are Connex and Connex Mini. However, their drone may be too expensive to buy! Another company is Newtek, and ustream recommends some of its devices.
9. Also, if you want to use high-end camera platforms or high-quality professional VR cameras and cloud streaming, you can consider any products from companies like 360designs and wowza.
10. Some streaming service providers have their own video streaming equipment which you can use if you plan to stick with that particular company for your drone videos. It may save you some money when compared to Amimon products. For example, Livestream has Livestream Broadcaster Pro which is a hardware while ustream recommends some encoders like Ustream Certified Encoders and offers software called Ustream Producer and Ustream Pro.
11. It is a good idea to test streaming on multiple devices before you start streaming.
12. You get a link to your live video broadcast from your service provider. You can send this link to anyone to watch the broadcast. You can follow the instructions of the platform of your choice.
How to make money with your videos (during live and after):
Creating videos costs money and it would be a good idea to monetize your live broadcasts, then videos and get some money.
Monetizing Live Video Streaming:
First, we’re talking about live broadcasts, and if you use YouTube Live, you can earn some instant money while you’re live! There is a feature called Super chat that YouTube introduced recently. You can activate this feature, and your fans will be able to chat with you during the broadcast. Their conversation will be highlighted during the video stream. This way you will be able to see their conversation and they will be more likely to get a response. However, in order for them to be able to send this type of chat message, they will have to pay. Then you get your share of YouTube. Probably the easiest way to monetize your live broadcast. However, Super chat is available to people with a certain number of subscribers and only in a few countries.
Prime Video monetization:
The contents of the main videos are not only of high quality but also if you present them to the right audience. If you have created high quality videos, you have many options to make money from them. There is a large market for on-demand videos. Traditionally, distributing your film has been a challenge. It must pass through the distribution channels. Now some companies still follow the same practice, but on some platforms, you can access directly. There are three types of marketplaces where you can sell your videos. Firest type are transactional platforms, where people pay small money to watch a video, second category are subscription platforms (iTunes) where they pay a monthly or yearly subscription to access videos and third based on ads (You Tube, Hulu, DailyMotion) where you get paid based on on ads running on your videos. Here is a brief introduction to these markets:
If your video is of very high quality and you do a lot of publicity and get thousands of social followers, you might be able to sell that video to Netflix and get a good amount of money. However, to get a deal, you need to find a distributor or go to film festivals and get some attention from Netflix.
2. Amazon Prime Video
Prime video is another alternative to selling your prime content. For this, you do not need any distributor. You can upload your videos directly with Amazon Video Direct.
iTunes requires you to pass their quality control before accepting your movie. But even before you get to iTunes, you usually have to use an agreement that charges a fee and puts your video in the proper format for iTunes. Then you have to go to one of the Apple certified encoders, who will then properly encode your videos according to their requirements. You can avoid agreement, but you can’t avoid coding houses. So there are a lot of steps involved, and finally, iTunes also checks the quality.
This platform is based on advertising. You pay a fee to the distributor, you get your movie on the platform, you get traffic to your movie, ads will be shown, and you get a commission.
5. You Tube
You may also be familiar with how You Tube works. It is very easy to subscribe to your You Tube channel and start uploading your movies. Based on advertising, you can earn money from your videos.
6. POV (Point of View)
This is a place where you can find some resources for realistic movie making. On their website, you can also find organizations that provide funding to individual artists and filmmaker companies. Every year they ask for submissions, and if your film is approved, it will be broadcast on PBS TV.
7. Vimeo On Demand
Here you can start selling your videos after paying a monthly fee of AU$19.
You can use this platform in a similar way to You Tube. Also, if you have a website, you can play Daily Motion videos on your site and get commission for advertising these videos. But this needs approval from Dailymotion. If your site has some traffic, you will get that authorization and start generating revenue.