It’s time to deliver the drones | 2021
The other day, I was sitting with a group of college students at Starbucks, we were discussing startups. They were brainstorming what kind of business they should start. A man stops in an ice cream truck and runs into a Starbucks driver. I joked to him as he ran, “Don’t you sell any coffee flavored ice cream?” Everyone laughed as the driver laughed as he rushed to open the door and ran inside. “Maybe he only used the bathroom?” We all laughed again, and then we saw him get his pre-made coffee that he must have ordered using the Starbucks app on his smartphone.
As he was leaving he told us as we sat at the outside table that he sold coffee flavored ice cream. I asked if I could buy a round of ice cream for the group. He apologized and said, “Today, I’m delivering Amazon Packages, as a delivery contractor, my brother uses all his pickups, so I’m helping out, we’re really busy – Prime Day Delivery!” Everyone was fascinated, and he took a step saying; Chow when he left, and he played music for us as he drove away. What a wonderful little business owner. We all laughed again, he was so busy that he just needed some more caffeine to finish his hectic day.
Then our group got back to brainstorming what a smart startup business is. I laughed and said, “Hey, you should be paying attention, we just saw a guy in a friggin’ ice cream truck deliver packages online because they didn’t have enough trucks or people to help, so that means there’s a demand in the market that isn’t being met.” I started asking them a series of questions:
– How can you provide more efficient performance?
– How do you simplify the delivery business model?
How can you revolutionize parcel delivery?
– How do you find vehicles and other people that are underutilized enough to offer?
Then I reminded them that Amazon now has a market capitalization of $1 trillion. I asked them what other notes they had?
Why can’t the ice cream man deliver Starbucks?
Why not start a drone business to serve Starbucks and Amazon?
Why not find out how to solve those delivery challenges with software, apps, drones, and combination?
I repeated; “Let’s face it, you know there is unmet demand in the market for new delivery companies and better options when you see an ice cream truck offering online packages as an Amazon contractor.”
I explained that you have to watch everything and think. I explained that we can’t be too busy here brainstorming to stop noticing, clues are everywhere, right in front of our noses. If you are confused about ideas, look around, read the newspaper, listen to people who are complaining, think about things that will make problems go away for people – and then try to come up with solutions to those challenges – solutions that you can make profit in provisioning.